AI you’ll actually use. From someone who actually uses it.
Soft Tech
Jennie Slade, founder of Soft Tech
J Welcome from Jennie

The woman behind Soft Tech.

Photographer for twenty years. Mom of five. The friend who figured out AI so you don’t have to figure it out alone.

Founder · educator · sunday system keeper
here’s the thing

I didn’t start as a tech person.

I’m a photographer, a creative, and a business owner. For years, I watched the tech world move faster and faster and thought, that’s not for me. AI felt like it belonged to engineers and developers, not to someone who built her career with a camera, a client list, and a good eye.

Then one day I tried it. And everything changed. Not because AI is magic. Because someone finally showed me where to start without making me feel small.

I went from intimidated to obsessed in a matter of weeks. And I knew immediately — other creative women needed this too. Not the developer version. The version that sits at your kitchen table while the coffee’s on. The version that writes back in your voice instead of letting AI write back for you.

a note from jennie

If you’ve ever felt like AI is for someone else — someone younger, more technical, more “ahead” — I built this whole thing for you. There is no behind here. Just different starting points.

— j.

Everything I teach is the system I actually run. Every Sunday. On my own kit. With my own clients, my own kids, my own season of life. If it’s in a Soft Tech kit, it’s in mine first.

the journey

How Soft Tech was born.

Chapter one

The frustration.

Every AI tutorial I found was made for developers or twenty-five-year-old tech bros. The language was cold. The examples were irrelevant. Nobody was talking to creative women who run businesses, juggle side hustles, raise families, and just want tools that actually work.

Chapter two

The experiment.

I started teaching myself. Slowly, one tool at a time. I wrote client proposals in half the time. I built a content system that gave me a week of posts in twenty minutes. I streamlined my entire home routine. And I realized — this isn’t hard. It was just never explained in a way that made sense to me.

Chapter three

The mission.

Soft Tech exists because technology doesn’t have to feel hard, and you don’t have to feel behind. Every kit, every prompt, every piece of content is built for the women I know — running businesses, building creative lives, and ready for tools that actually match the way they already work.

what drives us

The Soft Tech values.

01

Clarity over jargon.

If it can’t be said simply, it shouldn’t be said at all. Real words. Not buzzwords.

02

Confidence over perfection.

You don’t need to master AI. You need to feel confident enough to try. That’s the whole point.

03

Community over competition.

We’re all figuring this out together. There’s no “behind” here. Just different starting points.

04

Warmth over authority.

Soft Tech feels like a smart friend, not a lecture. Learning should feel encouraging, not intimidating.

05

Action over overthinking.

One small step beats a hundred plans. Doing beats debating.

06

Real life over theory.

Every workflow, tool, and lesson connects to something you’d actually use — at home or in your business. Today, not someday.

now what

Come see what’s open right now.

The free Claude setup guide, the System Kit, the room that’s about to open. All of it in one place.

see all programs → the system kit · $27 same kit i open every morning — j.